Market Analyzer for Facebook on Obama vs Romney

Obama clearly liked with data on the Facebook App Hike Market Analyser, this app will allow you to draw some top line assumptions. 

Facebook Market

Responsive Media and Mobile SEO

It may come as no surprise that we have officially turned the corner in the ways we look to develop mobile strategies to reach an audience in the search engine marketing sense. 

Keynote speaker Ross Dawson, Futurist, Strategist and advisor at the Google Atmosphere Enterprise Sydney recently addressed the audience with some rather interesting facts. Dawson made claim that 56% of all people now store things on the cloud. Dawson also made mention of the rise of digital consumption. Overwhelming most of us we are now dealing with Zeta Bites of information that need to be better managed for a successful Enterprise. The majority of this data consumption takes place on hand held devices, Mobile phones...Australia leading growth in this area more recently.

The model of mobile marketing in 2012 and beyond is much more about the relationship with OS device carriers and the cloud in that sense.

On the 28^th of April, 2012 Google introduced Google Drive. An application where people can store, collaborate and share content from their Desk-top, Tablet or Mobile phone. This is not just another social channel by design; conversely Google Drive offers an evolutional search capability “Optical Character Recognition” (OCR) technology. This is a key stand out along with its other features. OCR recognises text within scanned documents and PDFs. It also enables image recognition, for example if I drag and drop photos from Picasa of Ayres Rock into Google Drive you will be able to search (Ayres Rock) and the exact photo should show up in a similar way to in the Google Drive picture below.

Looking at Google Drive you will find an integration of Google Play a multimedia content service which collaborates Music, Apps, Movies, Games, eBooks and more; this is a great working installation of HTML5, CCS3 and media queries. Working installations around HTML5 <a> href attributes (Links) within this environment is an area of consideration since the Google Penguin Update and Google Mobile search. Search Engine Land offers some tips on this: penguin-update-recovery-tips-advice

Mobile Blogs, RSS feeds, Images etc often don’t have an offering for Mobile and some businesses do a straight lift over copy from their PC site. This leads to page duplication and can also get caught up with online with Google. Many people often want to be led from one mobile friendly site to another. Therefore a separate link building strategy for Mobile SEO is needed while considering original content.

Drupal 7 allows for working installations built in HTML5, CCS3 and media queries that helps in the working process of responsive design through templates. This content is rendered differently via templates if set up correctly.

Content distribution like the use of apps are another good way to build up a number of relevant links pointing to a Mobile site in a similar way Mobile apps are a good offering for link building. There are plenty of other ideas available for content distribution and inbound marketing it’s just a matter of production and distribution.

In conclusion I am left wondering where this Mobile trend will take us. Following the most recent Google Penguin algorithm update paid links and thin content are in consideration. 

I can’t help think that Optical Character Recognition (OCR) will make its way into the Search network and if this does what it means for Image Alt Tags and SEO as we know it today.

We need to adapt and recognise that as our interests will change so too will the algorithm. The challenge will be in the way we manage this regardless of device and how we promote it.

Unique Update on Google Panda

Search Engine Marketing paths a way forward for many Australian businesses today but recent algorithmic changes such as the Panda updates from Google's search engine has effected search results, challenging  many online businesses and publishers. 

Content farms who have adopted a content syndication strategy catered for the proliferation of content across engines are some of the worse hit sites. Some sites have taken a tremendous loss of organic search traffic, having lost as much as 40% on their total site traffic.
Search-news/google-panda-update-causes-40-traffic-loss month to date.

A funny video I watched on Google reviews can be seen in the clip below :-)

Taking a step back to 2000 I still recall how many experts were quick to write-off virtual business and claimed that the use of Internet would limit information exchange. 

Thankful to many others who had the foresight in Australia to see this opportunity have brought our Australian Online businesses forward, according to new research by PwC and Frost & Sullivan, Australians will spend more than $13.6 billion online in 2011, an increase of over 13% on last year's $12 billion due to their infrastructure and resources.


  Price Water House Coppers - Digital Media Research June 2011

The combination of high demand in search queries has led to an increase of paid and organic search algorithmic changes to Google’s search engine. More businesses have needed to adopted an online strategy globally, while circumventing any updates such as Google Panda updates to retain site traffic during these periods.. 

One of the many justifications Google has based the Panda updates on is around improving their search quality results by reducing duplicate content. I guess you could say old content copied and produced does not sit well for Google. 

As more updates continue arise, businesses will continue to look at their network to recover any loses and build back up to improve on page conversions. The question is will they perform well enough to keep up to date?
  
Vanessa Fox a continuous writer and named one of Seattle’s 2008 top 25 innovators and entrepreneurs. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search into organizations at all levels.

Please also check out my colleagues blog at Seobrain Videos for more information on link building.

Thank you