Unique Update on Google Panda

Search Engine Marketing paths a way forward for many Australian businesses today but recent algorithmic changes such as the Panda updates from Google's search engine has effected search results, challenging  many online businesses and publishers. 

Content farms who have adopted a content syndication strategy catered for the proliferation of content across engines are some of the worse hit sites. Some sites have taken a tremendous loss of organic search traffic, having lost as much as 40% on their total site traffic.
Search-news/google-panda-update-causes-40-traffic-loss month to date.

A funny video I watched on Google reviews can be seen in the clip below :-)

Taking a step back to 2000 I still recall how many experts were quick to write-off virtual business and claimed that the use of Internet would limit information exchange. 

Thankful to many others who had the foresight in Australia to see this opportunity have brought our Australian Online businesses forward, according to new research by PwC and Frost & Sullivan, Australians will spend more than $13.6 billion online in 2011, an increase of over 13% on last year's $12 billion due to their infrastructure and resources.


  Price Water House Coppers - Digital Media Research June 2011

The combination of high demand in search queries has led to an increase of paid and organic search algorithmic changes to Google’s search engine. More businesses have needed to adopted an online strategy globally, while circumventing any updates such as Google Panda updates to retain site traffic during these periods.. 

One of the many justifications Google has based the Panda updates on is around improving their search quality results by reducing duplicate content. I guess you could say old content copied and produced does not sit well for Google. 

As more updates continue arise, businesses will continue to look at their network to recover any loses and build back up to improve on page conversions. The question is will they perform well enough to keep up to date?
  
Vanessa Fox a continuous writer and named one of Seattle’s 2008 top 25 innovators and entrepreneurs. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search into organizations at all levels.

Please also check out my colleagues blog at Seobrain Videos for more information on link building.

Thank you