It may come as no surprise that we have officially
turned the corner in the ways we look to develop mobile strategies to reach an
audience in the search engine marketing sense.
Keynote speaker Ross Dawson, Futurist,
Strategist and advisor at the Google Atmosphere Enterprise Sydney recently
addressed the audience with some rather interesting facts. Dawson made claim
that 56% of all people now store things on the cloud. Dawson also made mention
of the rise of digital consumption. Overwhelming most of us we are now dealing
with Zeta Bites of information that need to be better managed for a successful
Enterprise. The majority of this data consumption takes place on hand held
devices, Mobile phones...Australia leading growth in this area more recently.
The model of mobile marketing in 2012 and beyond is
much more about the relationship with OS device carriers and the cloud in that
sense.
On the 28th of April, 2012 Google
introduced Google Drive. An application where people can store, collaborate and
share content from their Desk-top, Tablet or Mobile phone. This is not just
another social channel by design; conversely Google Drive offers an evolutional
search capability “Optical Character Recognition” (OCR) technology. This is a
key stand out along with its other features. OCR recognises text within scanned
documents and PDFs. It also enables image recognition, for example if I drag
and drop photos from Picasa of Ayres Rock into Google Drive you will be able to
search (Ayres Rock) and the exact photo should show up in a similar way to in
the Google Drive picture below.
 |
|
|
Looking at Google Drive you will find an
integration of Google Play a multimedia content service which
collaborates Music, Apps, Movies, Games, eBooks and more; this is a great
working installation of HTML5, CCS3 and media queries. Working installations
around HTML5 <a> href attributes (Links) within this environment is an
area of consideration since the Google Penguin Update and Google Mobile search.
Search Engine Land offers some tips on this: penguin-update-recovery-tips-advice
Mobile Blogs, RSS feeds, Images etc often don’t
have an offering for Mobile and some businesses do a straight lift over copy
from their PC site. This leads to page duplication and can also get caught up
with online with Google. Many people often want to be led from one mobile friendly
site to another. Therefore a separate link building strategy for Mobile SEO is
needed while considering original content.
Drupal 7 allows for working installations built in
HTML5, CCS3 and media queries that helps in the working process of responsive
design through templates. This content is rendered differently via templates if
set up correctly.
Content distribution like the use of apps are
another good way to build up a number of relevant links pointing to a Mobile
site in a similar way Mobile apps are a good offering for link building. There are
plenty of other ideas available for content distribution and inbound marketing it’s
just a matter of production and distribution.
In conclusion I am left wondering where this Mobile
trend will take us. Following the most recent Google Penguin algorithm update
paid links and thin content are in consideration.
I can’t help think that Optical Character
Recognition (OCR) will make its way into the Search network and if this does
what it means for Image Alt Tags and SEO as we know it today.
We need to adapt and recognise that as our
interests will change so too will the algorithm. The challenge will be in the
way we manage this regardless of device and how we promote it.
